As a Gen Xer, I grew up before the internet was everywhere. We learned to be resourceful, we handled things analog, and we still remember what life was like before we had a computer in our pocket. But that doesn’t mean we’ve stopped learning. Lately, I’ve been diving deep into the digital world by experimenting with AI tools, learning content creation, and sharing my journey as I go. Through it all, one thing has become clear: the people who do this full-time? They work really hard.

They show up full of potential — fresh ideas, digital intuition, and maybe a dash of nervous energy. The resume says “entry-level,” but the job sometimes feels anything but. From the moment they join the team, they’re expected to know workflows, manage client expectations, decode team dynamics, and somehow “just get it.”